3/27/2009

Bionda Castana

Kinvara pump

Established in 2006, the London-based Bionda Castana is a retailer's dream. By allowing buyers to select from over 60 different fabrics—including chic satins, supple leathers and luxe exotic skins—for each available style, Bionda Castana can effectively tailor their merchandise to each store's specific market. Thus, the same vertiginous pump might be outfitted with bling accoutrements in Dubai, while it's cast in a conservatively hued matte leather for maximal appeal in Washington D.C. Savvy Shoe Strategy

Bionda Castana